Here at Music Glue, one of our favourite strategies for increasing revenue is bundling; selling exclusive product combinations e.g. an album + a t-shirt + a ticket, or whatever else you desire, in one lovely bundle.
Many of our artists have seen great success from offering bundles to their fans such as Sundara Karma. Talking to Music Glue, the bands manager Simon Bobbett reported, 'Selling Sundara Karma bundles via Music Glue, boosted first week album sales'.
For more information and a step-by-step tutorial on how to create bundles, check out the video below.
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