Ticketing

Why sell tickets from your own store?

Every time a fan buys a ticket through a third-party platform, you lose more than just a percentage of the sale. You lose the customer's email address, their purchase history and any opportunity to build a direct relationship with them.

Traditional ticketing platforms sit between you and your fans, keeping the data that should be yours.

Music Glue's ticketing platform puts you back in control.

Sell ticket allocations directly from your branded online store, alongside your merch and music. Your fans get a seamless shopping experience and you get the data and insights you need to grow your audience.

How it works

Your dedicated Music Glue ticketing team handles the setup and logistics so you can focus on your shows. We work with you, your booking agent and the promoters to configure ticket types, pricing tiers and any access restrictions.

Tickets are sold directly through your Music Glue store: fans buy tickets, merch and music all in one checkout.

After the event, you retain every customer email and purchase record, ready for your next campaign.

Ticket bundles that drive album sales

One of the most powerful tools in your ticketing setup is the ability to create true bundles. Combine tickets with album pre-orders, exclusive merch, or VIP experiences in a single transaction. No discount codes, no redirecting fans to a third-party site - just one smooth checkout.

This is how artists use ticket sales to boost chart positions. When a fan buys a ticket bundled with an album, that album sale is chart-eligible and reported automatically through our chart reporting system.

Ballot and VIP ticketing

For high-demand events, our ballot system lets you manage allocation fairly. Fans register their interest and you control who gets access. This is ideal for intimate shows, VIP events, or pre-sale windows for your most engaged supporters.

Combined with Fan Club, you can offer early access or exclusive ticket allocations to subscribers: rewarding loyalty and driving recurring revenue at the same time.

Ticket Access Pass

Run your album pre-order campaign and ticket pre-sale together, from the same store. With Ticket Access Pass, fans pre-order the album to unlock access to your pre-sale, so you sell more records, they get first pick of tickets, and pre-orders count towards your chart position.

Artists like James Blunt and Fat Dog have used Ticket Access Pass to bring their album and tour campaigns into one.

How Ticket Access Pass works

1. Every album pre-order gives access to the pre-sale. Fans automatically create a Ticket Access Pass account when they buy.
2. We handle the messaging. Emails, FAQ pages, automated reminders and customer service, all agreed with management, label and promoters before and during launch.
3. The pre-sale opens 24–48 hours before general sale. Album buyers get first pick of the best seats and standing tickets.
4. Fans use their email address to log in for pre-sale access. No codes and no third-party sites, just a smooth journey from pre-order to ticket.
5. General sale goes live. Remaining tickets go on sale through other ticketing agents.

Our ticketing team takes care of everything for you and we contract with the promoters directly.

Your data, your fans

When fans buy tickets through your Music Glue store, you own that relationship.

Every email address, every purchase record, every data point stays with you.

Use this to:

• Retarget ticket buyers with merch offers after the show
• Build mailing lists segmented by location, spend, or event
• Understand which cities drive the strongest demand for your next tour routing

This data doesn't disappear into a third-party platform. It lives in your Music Glue dashboard and integrates directly with tools like Openstage, Mailchimp, Facebook and more.

Frequently Asked Questions

How does Music Glue ticketing differ from platforms like Ticketmaster or See Tickets?

Music Glue ticketing is designed for artists who want to sell ticket allocations from their own store. You keep the fan data, benefit from a transparent and competitive booking fee, and can bundle tickets with merch and albums.

Traditional platforms act as intermediaries. Music Glue puts you in direct contact with your fans.

What types of tickets can I sell?

You can sell general admission, tiered seating, VIP packages, meet-and-greet experiences and more. Tickets can be sold standalone or as part of bundles with merch, albums, or fan club memberships.

Are ticket sales reported to official charts?

When tickets are bundled with album purchases, the album sale is chart-eligible. Music Glue handles automated chart reporting in many countries including the UK, USA, Germany and Australia.

What is a Ticket Access Pass?

Ticket Access Pass links an album pre-order to a ticket pre-sale. Fans who pre-order the album from your Music Glue store automatically get access to the pre-sale, which opens before general sale, and log in with their email address with no codes needed. Pre-orders count towards your chart position, and our ticketing team manages the setup, messaging and coordination with promoters.

Do I need to handle ticketing logistics myself?

No. Music Glue has a dedicated ticketing team that manages setup, configuration and ongoing support. We work directly with your team, promoters and venues to ensure everything runs smoothly.

What are the fees?

Music Glue charges a simple 10% commission on ticket sales with no hidden fees. For example, if you sell a ticket at £20 then we add a £2 booking fee which is paid for by the customers. We pay £20 to the promoter, we keep £2 and you keep the customer data. Compare this to traditional ticketing platforms where fees can exceed 20% of the ticket price.