YouTube Merch Shelf

Your audience is already watching

YouTube is where fans discover new music, watch live performances and engage with artist content.

The YouTube Merch Shelf puts your products directly in front of fans while they're already engaged with your content.

Merchandise appears beneath your videos, on your channel page and during live streams - exactly where your audience is most receptive.

How the merch shelf works

Music Glue integrates directly with YouTube's official merch shelf programme. Your products from your Music Glue store automatically appear on your YouTube channel. When a fan clicks on an item, they're taken to your store to complete the purchase.

Once connected, your merch shelf updates automatically as you add or remove products from your Music Glue store. There's no manual syncing, no separate inventory to manage and no additional fees.

Where your merch appears

Your products are displayed across multiple touchpoints on YouTube:

• Below videos - merchandise appears in a scrollable shelf directly beneath your video content
• Channel store tab - a dedicated merch section on your YouTube channel page
• Live streams - products can be featured during live broadcasts when fan engagement is highest
• End screens - promote specific products at the end of your videos

This gives your merch maximum visibility across every type of content you create, without any extra effort on your part.

Capture fans at the right moment

The merch shelf works because it meets fans where they already are.

A viewer watching a music video, a live performance, or a behind-the-scenes vlog is in exactly the right mindset to buy merch. The shelf removes the friction between "I love this artist" and "I want to buy their t-shirt."

Frequently Asked Questions

What are the eligibility requirements for YouTube Merch Shelf?

YouTube requires channels to be part of the YouTube Partner Programme and meet certain subscriber thresholds. Music Glue is an approved merch shelf partner, so once your channel qualifies, we can connect your store immediately.

How long does it take to set up?

Once your YouTube channel is eligible and your Music Glue store has products listed, setup can be done within 48 hours. We handle the integration, you just need to approve the connection.

Which products appear on the merch shelf?

You choose which products from your Music Glue store appear on YouTube. You can feature your best sellers, new releases, or seasonal items. The selection can be updated at any time.

Are there additional fees for using the merch shelf?

No. The YouTube Merch Shelf integration is included as part of your Music Glue Advanced and Managed plans. There are no extra fees beyond your standard Music Glue subscription and/or commission.