Bundles

What makes a "true" bundle?

Most platforms that claim to offer bundles are really just offering discount codes. A fan buys a ticket, gets a code, then has to visit a separate store to redeem their album. It's clunky, confusing and many fans never complete the second step - which means lost album sales and missed chart-eligible purchases.

Music Glue offers true bundles.

A fan adds a ticket bundle to their cart and gets the ticket, the album and any included merch in a single transaction. One checkout, one payment, one confirmation. The fan experience is seamless and every component of the bundle is tracked and reported correctly.

How artists use bundles

Bundles are one of the most effective tools for driving album sales and improving chart positions.

Here's how artists typically use them:

• Album pre-order + Ticket Access Pass - fans pre-ordering the album to get first access to buy tickets for upcoming shows, boosting pre-orders before release
• Ticket + album pre-order - fans buying gig tickets also pre-order the album in one click, boosting first-week sales
• Album + exclusive merch - limited-edition t-shirt or vinyl only available when bundled with the album
• VIP ticket + merch pack - premium experience packages that increase average order value
• Fan club + album - subscription sign-up bundled with the latest release

The flexibility is yours. You define what goes into each bundle, set the pricing and decide how long the offer runs.

Chart-eligible bundles

When an album is included in a bundle, that sale is chart-eligible. Music Glue's chart reporting system automatically submits these sales to official chart companies in over 12 countries. Our team verifies eligibility before your campaign launches, so you can be confident that every bundle sale counts.

This is a proven strategy for boosting chart positions. Many artists have used ticket bundles to drive significant first-week album sales that wouldn't have happened through standalone purchases alone.

Better for fans, better for you

Bundles aren't just a sales tactic - they genuinely improve the fan experience.

Instead of asking fans to make multiple purchases across different platforms, you're offering them everything they want in one place at an attractive price. Fans save money and hassle and you increase your average order value and strengthen the relationship.

Works with ticketing, merch, and music

Because bundles are built into the core of Music Glue's platform, they work seamlessly with every other feature.

Bundle tickets with albums for chart impact. Add print on demand merch to create limited-edition packages without holding stock. Offer exclusive bundles to fan club members as a subscriber perk.

Frequently Asked Questions

What can be included in a bundle?

Almost anything in your Music Glue store. Common combinations include tickets + albums, albums + merch, VIP experiences + merch packs and fan club memberships + exclusive releases. You define the components and pricing.

Do bundle sales count towards the charts?

Yes. When an album is included in a bundle, the album sale is chart-eligible. Music Glue automatically reports these sales to official chart companies. Our team verifies eligibility before your campaign launches.

Can I set different prices for bundles versus individual items?

Absolutely. You set the bundle price independently, so you can offer a discount compared to buying items separately, or price it at full value for exclusive combinations that aren't available individually.

How do fans receive the different parts of a bundle?

Digital items (albums, downloads) are delivered electronically. Physical items (merch, vinyl) are shipped through your normal fulfilment process. Tickets are issued through Music Glue's ticketing system. The fan receives everything from a single order.