Opener ‘Love for me’ is a catchy 3 minutes long – a good 3 minutes of stonking piano while the guitar starts flirting & the piano flirts back with a solo. The nice strong, melodic backing vocals & a sweeping sound effect before PJ Rox’s self-possessed, cute vocal strides into the mix. ‘Another Girl’…, she croons as she picks through the tatters of a relationship. It’s not just the heartbreaking stuff that PJ Rox confronts head on. On “Don’t Laugh at Me” & “Small Girl”, she brings up questions surrounding her disability identity of having a Kyphoscoliosis (Curved & Twisted spine) – PJ Rox is of British & Hong Kong descent – over a poprock – inflected ‘Teddy Robbin’ throwdown. Science is on the table too, with the frazzy ‘Keep on shining’ opening up about her relationship with the earth & space over trumpets with piano that bring to mind the Frank Sinatra covered classic ‘Fly me to the moon’. The iconic (1964) track is a tiny pebble of the album, a wonderfully crafted song here.

In 2016, PJ Rox left fans with a single ‘Let it Burn’ featuring an astonishing music video, in her wake to write and produce new songs in the studio. But since then, the South Londoner has not yet had a breakthrough into the charts. While Adele, Lorde, Katy Perry and Lady Gaga have gone on to be bigger than the start of UK's Brexit. PJ Rox has not become a household name. ‘It’s Personal’ could change that. PJ Rox has bought in the production heft of 'Mr James Arter' from the old renowned Berwick street studios as well as just starting with a new producer 'Disko' to seriously up the ante. This is an album that’s not fooling around to be missed.