JOY MUMFORD'S BEAUTIFULLY MELODIC SONGS AND CAREFULLY CRAFTED LYRICS SHOW NOT ONLY THE TRUE DEPTH OF MUMFORD AS AN ARTIST, BUT THE WHIMSICAL AND HUMOROUS SIDE OF HER PERSONALITY – EVIDENT IN HER YOUTUBE VIDEOS. HER UNIQUE SOUL-FOLK WRITING AND VOCAL STYLE HAS TAKEN INFLUENCES FROM HER WIDE RANGE OF ARTISTS AND GENRES.
THE NOTTINGHAM-BRED SINGER DEVELOPED A STRONG LOVE FOR EXPRESSING HER PERSONAL EXPERIENCES THROUGH WRITING, SOON AFTER HAVING PIANO LESSONS AT AGE 7. AFTER COMBINING HER NATURAL KNACK FOR STORY TELLING AND MELODIES, JOY EXCEL AFTER SPENDING A SUMMER TEACHING HERSELF GUITAR.
THIS SOON LEAD TO UPLOADING SONGS ON YOUTUBE SHE PRODUCED HERSELF, EXPERIMENTING WITH HARMONIES, AND ANY ODD OBJECTS SHE COULD FIND THAT WOULD MAKE A SOUND.
WHILST SOFA SURFING NEAR LONDON FOR A SHORT PERIOD OF TIME, AND STUDYING MUSIC PERFORMANCE AT ACM FOR 2 YEARS, JOY DEALT WITH MANY THOUGHT PROVOKING EXPERIENCES THAT SHAPED HER MOST RECENT MATERIAL. MUMFORD HAS RACKED UP AN IMPRESSIVE NUMBER OF YOUTUBE VIDEO VIEWS – OVER 1,400,000 SINCE CREATING HER CHANNEL IN 2010, THROUGH A COLLECTION OF UNIQUE COVERS AND ORIGINAL SONGS.
JOY HAS WRITTEN WITH THE LIKES OF ROBERT MILTON FROM INDIE BAND D.I.D, AND CHRISTIAN CRADA; WHO’S WRITTEN AND PRODUCED FOR TINIE TEMPAH, RITA ORA, SALAAM REMI, JORDAN SPARKS & DRAKE.
HAVING PERFORMED AT SEVERAL VENUES AND FESTIVALS SUCH AS DOT TO DOT, SPLENDOUR FESTIVAL, AND BARN ON THE FARM ALONE WITH JUST HER GUITAR AND ACCOMPANIED BY A BACKING BAND, 2019 SAW THE RELEASE OF JOY’S LATEST EP 'LOVING ME'