KOBALT’S AWAL JOINS FORCES WITH MUSIC GLUE FOR INDEPENDENT ARTISTS

Article published on June 30, 2016 by MUSIC BUSINESS WORLDWIDE. Full feature here.

Kobalt’s digital music services platform, AWAL has signed a partnership with Music Glue, the direct-to-fan platform for selling tickets, music, merchandise, experiences and more.

Both companies say they will ‘explore ways in which they can continue adding value to artists they work with by building out supplemental services for clients’.

“Our goal at Kobalt is always to provide our clients with services they need in the most transparent way,” said Richard Sanders, President of Kobalt.

“It’s exciting to work with Mark and the Music Glue team who share our ‘clients first’ values.”

Paul Hitchman, President of Kobalt Label Services stated, “Kobalt’s partnership between AWAL and Music Glue is an exciting extension to the services we both offer, and another step toward creating a network of technologically advanced solutions for our clients.

“We look forward to working with the team at Music Glue to explore all the ways in which we can effectively help each other’s artists and label clients.”

“IT’S EXCITING TO WORK WITH MARK AND THE MUSIC GLUE TEAM WHO SHARE OUR ‘CLIENTS FIRST’ VALUES.” RICHARD SANDERS, KOBALT

Mark Meharry, CEO of Music Glue said, “One of the key philosophies we share with Kobalt is a desire to empower artists. “Our new partnership will offer AWAL’s clients the freedom to take control of more aspects of their businesses and to engage directly with music fans in a powerful, creative and commercial relationship."

Founded in 2004, AWAL is the partner of more than 20,000 independent artists globally, with local offices across the world. Services include digital sales and distribution, YouTube monetisation, member support from industry experts, real-time data analytics, and anti-piracy.

Music Glue is a Direct to Fan platform used by over 25,000 artists worldwide to sell tickets, music, merchandise, experiences and more – direct to their audience from one online store.



AWAL feature MBW 1