"Sharp lyrics, great attitude and a seemingly unstoppable momentum behind him – what’s not to like?" -Tom Robinson BBC 6 Music Introducing.

“I think we’ve found Manchester’s answer to Jake Bugg “ - Michelle Hussey BBC Introducing Manchester

“Diggin' these tunes” - Happy Mondays

At a time when lyricism in pop music is so often reduced to nothing more than inane rhyme schemes and vapid odes to no one in particular, the emergence of Jordan Allen comes as a long overdue breath of fresh air.

With a razor-sharp tongue capable of licking lyrical couplets at a pace that would leave fellow wordsmiths like Jamie T and Alex Turner all tied-up, Allen has a true gift of the gab when it comes to song writing and is undoubtedly destined for great things.

Harking from Bolton, Greater Manchester, Allen began writing while still at school where he first realised his penchant for a poem. An introduction to the work of punk poet and local hero John Cooper Clarke, would furthermore convince Allen of the vitality of social commentary and narrative in poetry. Before long he began to amass a back catalogue of lyrics written with edge, intellect and most of all - meaning. Throwing into the mix the indie boom of the mid-noughties, Allen had all he needed to begin coupling the frenetic flow of his words to the crashing electric guitar sounds. Taking inspiration from the early sounds of The Streets, Franz Ferdinand, White Stripes and The Libertines

Making his mark with a series of head-turning indie singles including the bile-soaked "Rich & Famous", the fuzzed-up thrills of "Remembered", and the punch-packing "Set In Stone", it didn't take long for Allen's sounds to resonate with some familiar faces. With the BBC and XFM having cottoned on early, plus rock icon and 6music tastemaker in residence Tom Robinson professing his love for Allen's unique "swagger and attitude" and a public nod of approval from Northern brethren The Happy Mondays, even Allen's earliest recordings scored instant kudos throughout the industry.

In 2015, the 21 year old finds himself bunkered up in Peter Gabriel's stardom-steeped Real World Studios with production guru Steve Osborne (Happy Mondays, New Order, U2, Doves, KT Tunstall). With over 20 new songs inked-in and at his disposal, a brand new body of work is already well underway and in the pipeline for a 2016 release.

Combining his abilities as a natural raconteur and savvy singer-songwriter, Allen uses poetry as a mechanism to tell stories. With an idea in mind, Allen believes in capturing it's essence and emotion before the spontaneous creative spark that has conjured it has had a chance to dim. Talking about the creative process, he said:

"It's always story telling that forms the songs. Sometimes you might hit upon a nice couplet, but the majority of the time it all falls together by itself, almost. I'll normally put the lyrics together in 10 - 15 minutes and then they'll very rarely change after - you need to tell the story how it is. It's important to write off the cuff, people so often over think things, the lyrics and the delivery needs to be natural not laden with pretence.”

With a knack for wry observation and a dry wit, Allen's lyrics are always intended to be written and heard as vignettes, each constructed around a core of personal experience. But a little older and a little wiser, Allen promises his forthcoming new material will be darker than anything he's released before. The new material sees the singer-songwriter waxing lyrical about dingy Leeds clubs, the backstreets of Bolton, drugs, coming of age and more, all underpinned with a steely sense of reality.

And it's not just the lyrics that are evolving. Under the wing of Osborne, Allen feels confident that he's embarking in a new and exciting direction that may surprise fans of his earlier work. Taking inspiration from the glowering presence of Lou Reed, glam-era Bowie and the grit of 70s punk, Allen believes he is on to a deeper, more powerful sound that will separate him from the pack.

Discussing how he and his music are transforming, he said:

" I’ve been forging my own style for a long time now. It'd be nice to finally get away from the Jake Bugg and Arctic Monkeys comparison. The songs we've written are really fresh and strong. At the risk of sounding a bit arrogant.,the new music's not even in the same ballpark as my earlier material. I’ve got a legendary producer on board who genuinely loves what we’re doing and has allowed us to develop a really unique sound and I can’t wait to show people what we’re all about over the next number of months. I’m not here to ‘save guitar music’ I just want to write some great tunes and hopefully inspire a few kids to pick up a guitar and write instead of standing behind a set of decks playing someone else’s music”

While his roots may be in the indie genre, Allen's passion for a good pop song and his conviction of its reliance on a powerful lyrical mainframe is one of the driving influences that challenges him to always create songs primarily from poetry. In turn, it is his confidence in his skills that he believes will be his secret weapon for future success: "

There’s no doubt guitar music has lost its edge, you’ve just got the same bands reusing the same ideas again and again and again .Hopefully by injecting that element of poetry and a focus on strong lyrical narratives mixed into the formula, people will begin to see something fresher. You can't be afraid to write good pop songs, because there's too much crap pop music about at the moment."

Whilst the creative responsibilities have always been solely in his hands, on the live stage three tight knit musicians from his hometown join Jordan Allen to perform under his moniker to assist in fleshing out the songs. Over the last few years together the band have become regulars on the gig circuit in Manchester and around the Northwest with live accolades including crowd-winning sets at Kendall Calling, The Etihad Stadium and Bolton's Macron Stadium.

In 2016, Jordan Allen will release his debut album with all new live dates to be announced